Diamond Jewelry For Sale By Owner

How would you advertise a NEW direct sales company and convince potential clients that it is a legit company??

I am looking to promote this new Jewelry company and want different ideas (Free or almost free)for advertising that send the message that this new company is NOT a scam, or fly by night company. (like so many advertisements in the online community are.) It is a legitimate company with legitimate founders.
The owner is an established entrepenuer and well known in the diamond business. They have started a Home party plan business promoting high quality fashion jewelry and I would like to find creative ways to advertise my business and build a team of women interested in working from home and being their own boss. I would love someone that is “good with words” that could help me write some catchy, fun, creative flyers signs and weblogs to help me grow my business. (?Bartering is not out of the question, either)
Thanks in advance for your help and ideas!

“The owner is an established entrepenuer and well known in the diamond business.” — Talk about the owner’s experience and time in the business… that should help relieve fears about a fly-by-night company. Also see if there are some testimonials or if you can contact some satisfied customers to get testimonials?

Rare blue diamond sells for record $9.5m

Casio Men’s WS210H-1AVCF Tough Solar Powered Tide and Moon Digital Sport Watch $31.96 …

Game Time Mid-Size MLB-ROB-NY3 Rookie Ny Yankees Pinstripe Rookie Black Series Watch $13.50 Officially Licensed large Team logo. Stainless steel back. Adjustable Velcro Strap. Fits any small wrist. Quartz Accuracy. Shock Resistant/Water Resistant (3ATM). Limited Lifetime Warranty…

Game Time Mid-Size NFL-ROB-PIT Rookie Pittsburgh Steelers Rookie Black Series Watch $15.90 Don’t miss a minute of the game! The Gametime NFL® black Rookie watch will keep you on time. It’s decorated with team graphics, and the VELCRO® brand closure strap adjusts to fit 5 1/2″ to 6″ wrists….